Recently, Mr. Zhao, a member of Eastern Miles, has redeemed a free air ticket of CEA Shanghai-Hongkong at CEA Weihai Road Ticket Office in Shanghai, and after that he received such mobile phone SMS message as ¡°Dear member, you has redeemed a free ticket/ class upgrade /excess luggage allowance of CEA using 16,000 points of Eastern Miles on 23rd of November, and presently your balance of points is 35,500 points¡±. This is the first time for Mr. Zhao to experience such a SMS service similar like bank consumption in the frequent flyer program of an airline company, which makes Mr. Zhao reassure the security of his own account. Meanwhile Mr. Zhao knows about the balance of points in his account on time, thus avoiding the trouble from inquiring by telephone or Internet.
Such is the free mobile phone SMS notification service on point variation newly launched by Eastern Miles, frequent flyer program of CEA. The upgraded mobile phone SMS notification service free of charge covers several main aspects on point variation which members need to know, including taking flights of CEA, taking flights of airline partners of Eastern Miles, consuming via non-air partners, redeeming flight awards of CEA and airline partners, and redeeming gifts at the Eastern Miles Airport Member Service Center, etc. When crediting the accumulated points into the account of a member or subtracting points from it, Eastern Miles send the point variation status and latest balance of points to the member¡¯s mobile phone without charge. At the same time, the information on the points which are about to expire is also sent in the form of mobile phone SMS message free of charge.
Taking the operation idea of promoting member service level and perfecting customer experience, the newly upgraded mobile phone SMS notification service free of charge will become a SMS notification service which is the most intimate and has the widest contents in this industry. Meanwhile, the scope of mobile phone SMS transmission of Eastern Miles will extend to all the members who are subscribers of China Mobile and China Unicom before the end of this year.
From this moment on, Eastern Miles makes your point variation fully in control, without need for customization.
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