| As a Frequent Flyer Program with the largest scale and fastest
development in China, Eastern Miles is in the stage of rapid
development. As the market competition becomes more severe,
in terms of tenet of serving a large amount of frequent flyers
even better, Eastern Miles has partly adjust terms and conditions
of existing Frequent Flyer Program and has formally implemented
them on August 1st, 2006. |
| |
The contents of adjustment on Frequent Flyer Program rules
of Eastern Miles this time involve the aspects such as Eastern
Miles point accrual, redemption award, VIP membership status
upgrade, modification on details of rules and terms, etc. |
| |
| [Point Accrual]
|
- For the ratio of Eastern Miles points accumulated when
taking MU flights, newly adjusted Frequent Flyer Program
rules have raised the proportion of points accumulated from
First Class, Business Class and Economy Class full-price
tickets, and class classification related to points tends
to be more simple and rational as indicated in the following
chart.
MU Travel Class |
Eligible Booking Classes |
What You Earn |
| First Class |
Fˇ˘P |
200% of TPM |
| Business Class |
Cˇ˘J |
150% of TPM |
| Economy Class |
Y |
125% of TPM |
| Kˇ˘Bˇ˘Eˇ˘H |
100% of TPM |
| Lˇ˘Mˇ˘Nˇ˘Rˇ˘Sˇ˘V |
80% of TPM |
| Tˇ˘Qˇ˘Wˇ˘Xˇ˘G |
30% of TPM |
| Others |
Aˇ˘Dˇ˘Uˇ˘Iˇ˘Z |
0 |
|
| |
| It can be seen from the chart above that based on the adjusted
point accrual rules for frequent flyers, Eastern Miles members
taking First Class can get 200% as point-accumulation ratio
(average increase amplitude reaching 38% compared with previous
point-accumulation ratio), those taking Business Class can get
150% as accumulation ratio (average increase amplitude reaching
20% compared with previous point-accumulation ratio), and those
taking Economy Class with full-price ticket can get 125% as
accumulation ratio (average increase amplitude reaching 25%
compared with previous Y class accumulation ratio), which are
currently the most preferential frequent flyer point-accumulation
ratios. |
 |
| Unit of Eastern Miles: Point |
- Newly set up Minimum TPM as 300km
|
| According to the adjusted point accrual rules for frequent
flyers, Eastern Miles members taking MU routes with TPM less
than 300 km can enjoy the points for the minimum TPM as 300
km. For instance, if a member takes MU flight of Shanghai-Ningbo
with full-price Economy Class (Y ), the accumulated points are:
300 (Minimum TPM)ˇÁ125%=375 Eastern Miles points, with accumulation
ratio increase amplitude reaching 150% compared with original
ratio. |
| |
| [Point Redemption] |
Area division and redeeming ratio for MU flight reward of
Eastern Miles point redemption have been adjusted based on actual
demand. The points for Hongkong routes are redeemed with the
standard for domestic routes. The point requirement on Shanghai-Hongkong
single trip is lowered from original 28000 points to 16000 points.
Based on actual demand, the area division for MU flight reward
of point redemption in the new Frequent Flyer Program rules
has been adjusted from original A (including A1-A6), B, C, D
to A (including A1-A4), B, C, D. And some adjustments have been
made on the redemption standard as indicated below. |
| |
| Area A |
A1 Route |
China (including Hongkong, Macao and Taiwan) |
Route Distance<=600KM |
| A2 Route |
601KM<Route Distance<=1200KM |
| A3 Route |
1201KM<Route Distance<=1800KM |
| A4 Route |
Route Distance>1801KM |
| Area B |
Asian Areas Except for Area A |
| Area C |
European and Oceania Areas |
| Area D |
Other Areas |
|
| |
| You may find out that there are more preferences for redeeming
standard on some Asian routes according to the newly adjusted
area division rules on MU flight reward as indicated below. |
| |
MU Flight Reward Type |
Points Required by New Rules/Reward
Area |
Reduction Amplitude Compared with
Previous Rules (%) |
Shanghai-Hongkong
OW Economy Class Award Ticket
|
16000/A3 Route Area |
43% |
Shanghai-Osaka
OW Economy Class Award Ticket
|
25000/AB Route Area |
11% |
Shanghai-Hongkong
Y/K Upgraded to Business Class
|
9000/A3 Route Area |
10% |
|
| Unit of Eastern Miles: point |
| |
| [VIP Membership
Status Upgrade] |
| According to the adjusted frequent flyer program rules, Eastern
Miles has introduced the concepts of ˇ°Elite Pointsˇ± and ˇ°Elite
Timesˇ±. ˇ°Elite Pointsˇ± are the points accumulated when a member
takes eligible MU flights. The points are accumulatively calculated
in successive 24 months and determine if you can become a VIP
member. ˇ°Elite Timesˇ± are the times for which a member has taken
eligible MU flights, in which one Elite Time obtained from buying
F/P Class is calculated as two times, and one time from C/J
Class as 1.5 times. The Elite Times are accumulatively calculated
in successive 24 months and determine if you can become a VIP
member. A member can be upgraded to a VIP member with corresponding
class as far as he has accumulated Elite Points and Elite Times
in successive 24 months as indicated below. |
| |
VIP Membership Status |
Upgrade/Continuation |
Golden |
Elite Points have reached 180000 points or Elite Times
have reached 100 times in successive 24 months. |
Silver |
Elite Points have reached 100000 points or Elite Times
have reached 50 times in successive 24 months. |
|
| |
| It can be seen from the chart above that according to the
adjusted rules on Eastern Miles point reward, period of validity
for VIP membership is adjusted from previous 12 months to 24
months, and one month is reserved for card mailing, i.e. VIP
members can enjoy maximum 25 months for period of validity.
Meanwhile VIP membership status upgrade is more preferential.
According to the new definition of ˇ°Elite Pointsˇ± and ˇ°Elite
Timesˇ±, if you are a business traveler who frequently take MU
flights via First Class, Business Class, to be upgraded to Eastern
Miles VIP membership of will bring more promptness |
| |
More preference and more promptness. Trip enjoyment further
upgraded. Newly adjusted Eastern Miles Frequent Flyer Program
rules this time play an active role in promoting actual benefits
of a large amount of frequent flyers, perfecting policy structure
of Eastern Miles, promoting the utilization ratio of MU First
Class and Business Class, and cooperating with route sales.
For the details about adjusted Eastern Miles rules this time,
please visit our website www.easternmiles.com.
Note: All point-conversion tables above are just for your
reference. Please double check on Eastern Miles website www.easternmiles.com. |
