During the one week "Taiwan Food Culture Week" event between May 21 and May 27, China Eastern Airlines held special food festival events on designated flights from Shanghai to Beijing / Hong Kong, which included tasting special cabin meal, introduction of Taiwan food, soliciting passenger suggestions on meals etc., and placing Taiwan special snacks in airport VIP lounge and staging tea service performance.

During the one week "Chaozhou and Guangdong Food Culture Week" event between June 23 and June 29, China Eastern Airlines will unveil special events on flights from Shanghai to Beijing, introduce Chaozhou and Guangdong dishes, distribute special food items of "Chaozhou and Guangdong Dish Culture Week" to passengers in both class cabins of primary flight routes, and solicit passengers' suggestions on meals.

During the one week "Shandong Food Culture Week" event between July 25 and July 31, China Eastern Airlines will launch meals themed with "Nourishment and health" and special meals for both class cabins. Passengers will enjoy Shandong dishes with strong local flavors in mid air ten thousand meters above ground, and experience "healthy life" eating culture concept advocated by China Eastern Airlines through its "Passenger first" human-oriented services.

During the one week "Yunnan Cuisine Folk Custom and Food Culture Week" event between August 29 and September 1, China Eastern Airlines' flights departing from and bound for Kunming will feature Yunnan special dishes, passengers can enjoy strongly flavored sour and spicy Dali papaya chicken, refreshingly crisp Dai flavor dried bean curd salad, Yunnan ham with marvelous lingering aftertaste, and other dishes to experience Yunnan folk custom food culture in mid air ten thousand meters above ground. Furthermore, China Eastern Airlines will also launch seven large course dishes themed with local flavors in Kunming, Lijiang, Dali, Banna, Shangri-la, Puer and Wenshan for first class cabin of flights from Kunming to Beijing, from Kunming to Shanghai, from Shanghai to Beijing, from Shanghai to Hong Kong, from Shanghai to Shenzhen. China Eastern Airlines will also introduce special themed events on these flights. "Search Spring City for Delicacy" event will bring passengers to streets of Kunming to look for Kunming delicacies; "Lotus reflecting Yaoshan Mountain" will showcase ethnic folk customs in Wenshan, and introduce valuable traditional Chinese medicine "Sanqi" (Radix Notoginseng); "Tea aroma enjoyment" event will let passengers unhurriedly taste the authentic flavor of Yunnan Puer tea; "Probe Dongba" will bring the passengers along to experience thousand years of deposits of Lijiang Dongba culture.

In the "Sichuan Food Culture Week" from September 22 to September 28, the MU5407 Shanghai-Chengdu flight will mainly offer Sichuan specialties as the first special flight. During this period, all passengers taking main flights of China Eastern Airlines (CEA) may enjoy delicate Sichuan food at a height over 10,000m. Meanwhile, the VIP room of Shanghai Pudong International Airport will serve main foods and snacks with characteristics of Sichuan food, fully delivering the theme of the activity as "As beautiful sceneries in Sichuan, food there is impressive: mellow wines and tasty fishes are nowhere to find"

On May 27, 2008, China Eastern Airlines specially launched "China Eastern Air Tour of Culture Experience -- Ningbo Culture Tourism Week" event. Themed with "Walking into Ningbo", and lasting for ten days , this event was jointly hosted by Ningbo Municipal People's Government and China Eastern Airlines Corporation Limited, and jointly organized by Publicity Department of Ningbo Municipal Party Committee and China Eastern Airlines Corporation Limited.

Centering on cultural experience and cultural communication, "Ningbo Culture Tourism Week" aims at publicizing local features, serving the society, communicating civilization, promoting development through in-depth exploration of Ningbo's local bridges, Buddhism relics, folk custom, food items and other cultural products, and by combining the development of relevant tourism products, highlighting the advantages and features of Ningbo cultural tourism, meanwhile enabling more passengers to experience quality service of China Eastern Airlines.

"Ningbo Culture Tourism Week" is the first themed culture week named with a city name in "China Eastern Airlines Mid Air Culture Experience Journey" serial events to be held this year, and also the first stop to publicize cities in Zhejiang Province. Furthermore, "Ningbo Culture Tourism Week" also pioneers a new "record" for "China Eastern Airlines Mid Air Culture Experience Journey". This time's culture week is increased to 10 days up from 7 days for the first time, and each day there will be a "themed day" event, falling into the categories of "Trip of Bridge & Crossing", "Trip of Ocean & Harmony", "Trip of Scenery & Nature", "Trip of Buddhism & Blessed Place", "Trip of History & Continuity", "Trip of Liangzhu & Love", "Trip of Folk Custom & Native Countryside", "Trip of Celebrity & Success", "Trip of Cuisine & Health", "Trip of Garment & Fashion". During the event period, passengers taking flights of China Eastern Airlines will have the chance to taste Ningbo featured meals; China Eastern Airlines will also stage local art performance, prize quiz and other onboard events on selected flights.

From June 15 till June 28, 2008, China Eastern Airlines will launch "China Eastern Air Tour of Culture Experience – Flight Safety Awareness Week" event themed with "Fight Brings Better Life". This event is guided by State Ministry of Transport, State Administration of Work Safety Supervision, China Aviation Industry Corporation I, and organized by China Eastern Airlines Corporation Limited.

This year marks the year for CAAC to carry out "Safe, Normal, Quality Services for Olympic Games" event, China Eastern Airlines' efforts to launch "China Eastern Air Tour of Culture Experience – Flight Safety Awareness Week" event aims at enabling passengers to gain further knowledge about aviation through introducing brief development history of aviation industry, management reform in civil aviation industry, and flight safety knowledge etc. Meanwhile, through carrying out vivid safety culture concept promotion and safety education activities in innovative forms to employees of China Eastern Airlines, it is planned to further enhance safety awareness and safety competency for all relevant professionals in the industry, and to provide a safer, and more comfortable travel environment for passengers.

On the day of launching "Flight Safety Awareness Week", China Eastern Airlines held an emergency passenger evacuation drill at China Eastern Airlines' hangar in Shanghai Hongqiao International Airport. The whole drill demonstrated China Eastern Airlines' rapid emergency response ability to handle special incidents. During the "Flight Safety Awareness Week", China Eastern Airlines will utilize all possible publicity media to introduce flight safety knowledge to passengers through distributing safety publicity brochure, broadcasting special video on flight safety knowledge etc. As an extended event, China Eastern Airlines will also hold "Flight Safety Experience" summer camp during the summer vacation, in order to improve understanding of flight knowledge by primary school and high school students, stimulate their interest to aviation undertakings through model airplane making contest, lecture on aviation safety knowledge, and visit to Shanghai Aircraft Manufacturing Factory.

After successfully holding "China Eastern Air Tour of Culture Experience – Happy Children's Week" last year, this year China Eastern Airlines will once again hold this event between July 21 and August 3. The event is hosted by China Youth Development Foundation, China Teenager News, China Eastern Airlines Corporation Limited, and organized by Training Center of China Eastern Airlines. The theme of "Happy Children's Week" this year is "Let Dream Fly"

China Eastern Airlines' move to launch "Happy Children's Week" aims at providing an opportunity of personal participation and experience for the children, letting more people "care for children's growth", and letting more children "enjoy happy travel". Meanwhile, the event also conveys love from China Eastern Airlines to each family, in order to build up a fine brand image for China Eastern Airlines.

Immediately before the "Happy Children's Week" event, China Eastern Airlines joined hands with China Youth Development Foundation and China Teenagers News to launch the second "China Eastern Airlines Cup" Nationwide Teenager Drawing Contest themed with "My Sport Dream". By June 18, a total of over 3000 works were selected as candidate works. Based on criteria of creativity, styling, color, and focus on fun of children, 6 "Dream Gold Medals", 30 "Dream Silver Medals" and 60 "Dream Bronze Medals" were finally selected. Some of the prize-wining works in this time's contest are also printed on headpieces of cabin seats, and will be exhibited in flight cabins of China Eastern Airlines during "Happy Children's Week" period.

During the "Happy Children's Week" period, China Eastern Airlines will carry out "Care for Children's Growth, Enjoy Happy Travel" serial publicity events through onboard video, newspapers, magazines and other media. China Eastern Airlines will also introduce "Flying Passport – China Eastern Airlines Flying Explorer" event, when child passengers under 12 years age who have successfully applied for "China Eastern Airlines Flying Explorer" take flights of China Eastern Airlines, they will be given a "Flying Passport" stamped with seal by flight attendants as a travel souvenir; after their flying time exceeds 100 minutes, the child passengers can also request the captain to sign on the passport. Any "Flying Explorer" with such passport reaching 12 years old can automatically become a formal member of Eastern Miles of China Eastern Airlines.

In addition, during the "Happy Children's Week" period, China Eastern Airlines will organize prize-wining children in "China Eastern Airlines Cup" Nationwide Teenager Drawing Contest, children of Eastern Miles members, and several children of Sichuan Earthquake Disaster area to participate in "I am a Little Pilot – Aviation Summer Camp" event held in Shanghai and Ningbo. During the Summer Camp period, the children will attend model airplane contest, visit aircraft manufacturing factory, and learn flight safety knowledge, and they will also have opportunity to take "Red Scarf Dream Flight", China's first flight decorated with children's colorful painting, to fly the blue sky.

From August 28 till September 11, 2008, China Eastern Airlines will launch "China Eastern Air Tour of Cultural Experience -- Ningxia Culture Tourism Week" themed with "Wonderful Ningxia, South Yangtze River area on the Frontier". Centering on cultural experience and communication, the Tourism Week will provide quality value-added services for passengers by integrating China Eastern Airlines' onboard services with Ningxia local cultural elements.

In the afternoon of August 28, "Ningxia Culture Tourism Week" will hold opening ceremony in Ningxia Hedong Airport, which will formally unveil the curtain of the Tourism Week, and the "Ningxia Service" MU2113 flight will make its debut flight to Beijing. During the period of "Ningxia Culture Tourism Week", China Eastern Airlines will select flights departing from and bound for Yinchuan to stage onboard performance, video broadcasting, Q&A prize giveaway, special dishes, and themed publicity and other onboard events.