Cathay Life Insurance Company Limited is jointly established by China Eastern Air Holding Company and Taiwan Cathay Life Insurance Company Limited, which is the first joint venture life insurance company over the Taiwan Strait. Its headquarters is located in Shanghai with a registered capital of RMB 1.2 billion yuan invested by each shareholder of 50% ratio. The official warranty selling begins on 24th January 2005. Since the opening up Cathay Life Insurance has established 9 branch offices which are Jiangsu, Zhejiang, Fujian, Beijing, Shandong, Guangdong, Liaoning, Tianjin and Xiamen including 37 sales branches in 28 cities. Based on solid corporate strengths and extensive marketing networks of China Eastern Air Holding Company, Cathay Life Insurance imputes its nearly 50 years’ professional insurance technology and business ideas to Taiwan. In the first year of Establishment, the premium income was RMB 170 million yuan, which is the first of new joint life insurance company in Shanghai. Under concern of all leaderships and endeavor of the Company management layer, more than 70 kinds of insurance products are developed and sold in the Personal Insurance, Group Insurance and Bancassurance channel, including life insurance, health insurance, accident insurance, annuity, etc. The total premium income reached as much as RMB 2.8 billion yuan by the end of 2010.